What started out as a fun “little” project turned into a very two-sided love affair. We had attended a couple of performances at Bas Bleu, and heard wonderful things about their hot, young GM Matt Strauch, but we had no idea how much fun it would be to promote the 2008-09 season. Toolbox’s designers had a great time conceptualizing five unique posters – which involved interacting directly with the performers and directors to best deliver their message. The result was a season brochure that continues to get rave reviews from both veteran and first-time patrons.