Bohemian Nights LLC

Challenge: Bohemian Nights at NewWestFest is an annual event in Fort Collins put on by two separate but equal entities: Bohemian Nights who sponsor and stage the music, and the Downtown Business Association who runs all other aspects of the event. This is their case study.

Solution: In years past, the two groups have promoted this event separately with divergent identities. Toolbox partnered with Bohemian and the DBA to create one modular, cohesive identity. The result, two sibling posters that function as a diptych and can be tiled as a wallpaper display. This display gives a glimpse into the creative process, from initial pencil sketches, to first round proofs, to the final work.