Expose yourself to a new level of service

Burke Cleaners Colorado had a challenge: They needed to let potential customers know that biggest doesn’t always mean most expensive. With nine locations in Northern Colorado and a blossoming pick-up an delivery service, they had already made dry cleaning convenient for existing customers. But competitors were starting to make a little noise, and grabbing up some of the new business in town. Toolbox and the Burke’s teamed up to make a little noise of their own.

We targeted an entirely new audience that thought dry cleaning was expensive and, well, boring. We captured the personality of the locally-owned company (and the brothers) in ads that make people chuckle, while focusing on making life easier without costing an arm and a pant leg.