The Bohemian Foundation asked Toolbox to develop a social media strategy as part of our overall marketing plan for their three day music festival, Bohemian Nights at New West Fest. We delivered a comprehensive strategy, complete with a blog, e-newsletter and facebook, twitter, flickr and myspace accounts. We helped them put the right staff in place to maintain their social media presence.
Traffic on BohemianNights.org increased 30% over the previous year, 550 people became friends on facebook and attendance at the three day music festival was better than ever.
Rock on!