Knocking down doors to build walls

Frameworks Timber, a Fort Collins-based timberframe builder wanted to get a piece of the action in Steamboat Springs, Colorado, the mecca of timberframe building.

Toolbox designed and produced 60 of these unique, mailers; complete with twine and wood binding. Too precious to toss, these mailers stayed on the desks of busy developers for weeks and landed Frameworks Timber 20 meetings with potential customers.

A little bit of craftiness goes a long way.