More human than human

Imagine perfecting a difficult medical procedure without risking a single patient. McKee Medical Center did more than imagine: they have a capital campaign to raise the necessary funds to build a Simulation System on their Loveland, Colorado campus.

Toolbox was tasked with creating a brochure that clearly explained the importance of the Simulation System to the continuing education of McKee’s staff, the benefit to patients and the value to the entire Northern Colorado community. We designed a smart and compelling piece that introduces the concept of simulation training and answers all the questions, especially in a tough economic climate, when donations and sponsorships are down.