Public Relations

3 Words: Story. Pitch. Campaign.

So you’ve got the next big thing. Who do you want to tell your story? Toolbox Creative, that’s who. Why Toolbox Creative? Because we have the Story Pitch Campaign, that’s why.

Step 1. We get into your story. We wiggle around, looking at it from all angles until we are as immersed in your story as an earthworm... in the earth. Then we burrow in with profound questioning and intelligent interviewing to help us determine what is most newsworthy, compelling, and interesting about the story. Bedrock, baby.

Step 2. You want the right people to hear your story which is why we develop an outline for the pitch and modify it for different types of outlets and media professional who just might wanna latch on to this one.

Step 3. This is where we switch from the worm to the early bird. We work to develop a media list and discover the best contact at each outlet.

Step 4. Your story hits the presses and hits the streets.

Step 5. There is no step five. But, it makes the list seem even. Besides, by now your story has been told in the right way heard by the all the right people through print, radio, television, publications, or blogs either locally or nationally or both. Yay!